How to Handle WordPress Performance Optimization Without Breaking Your CSS
I had a client last week—big WooCommerce store, about 15k products—complaining that their Largest Contentful Paint (LCP) scores were “in the red” despite using every…
Category: Development
The Technical Side of Growing Your Website’s Audience Right
I had a client come to me last month with a problem that sounded all too familiar. They were spending thousands on a dedicated “growth…
Why Better WooCommerce Developer Documentation Saves Your Business Money
I recently inherited a project for a high-volume apparel shop that was losing money on every European order. The issue? Tax wasn’t being calculated for…
Stopping the Mess: Why Standardized AI Features Matter in WordPress
I had a client reach out last week—a high-traffic publishing site—and their admin area looked like a graveyard of “AI-powered” plugins. They had one for…
The Senior Dev’s Guide to WordPress Holiday Plugins
I once had a client call me at 2 AM on the first of December. Their WooCommerce shop, which usually does about five hundred orders…
Why WordPress 6.9 is a Major Win for Real Developers
A client came to me last month with a project that was honestly a total nightmare. They had this massive custom inventory system—about 60,000 SKUs…
Why the WordPress Changes How We Track Bugs
A few months back, I got a frantic call from a client running a high-volume membership site. They’d just pushed a “minor” update, and suddenly,…
Why Your WordPress Update Strategy Needs a Reality Check
I got a frantic call this morning from a client who’d just hit the “Update” button on WordPress 6.9. Their checkout page was throwing a…
Practical WordPress features every developer should know
I recently looked at a client site that was a total mess. Their previous developer had hard-coded breadcrumbs into a header template using logic that…
Why the WordPress Global Partner Program Matters for You
A few years back, I had a client—a mid-sized hosting company—who decided they wanted to be “everywhere” in the WordPress space. They tasked me with…