The study has also segmented the market on the basis of region. North America represented the world’s largest fruit juice market followed by Western Europe. However, future growth rates in these markets are expected to decline over the years as the demand has more or less matured. On the other hand, the emerging markets like Asia-Pacific, Latin America, Africa and Middle East are expected to flourish swiftly in the near future. Mapping out the competitive landscape, Coca Cola and PepsiCo currently represent the biggest players in the global fruit juice market. Other major players include Tingyi, Huiyuan, Wild, Jugos and Eckles.
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