Expert WordPress Engineering & AI Solutions
Senior Full-Stack Engineer (Top 3% on Toptal). I architect scalable WordPress systems and build custom AI-driven workflows that automate complex business processes. ——– BUILDING IN-PROGRESS WEBSITE
14+ Years of Engineering. Augmented by AI.
Experience meets Innovation. I don’t just build websites; I engineer intelligent digital ecosystems.
By fusing 14+ years of WordPress mastery with advanced AI integration, I transform standard platforms into powerful business engines. As a Top 3% Toptal Talent and Codeable Expert, I specialize in high-stakes projects where performance, security, and automation are non-negotiable.
Whether you need a complex Headless architecture or a custom AI-driven workflow to automate your operations, I deliver solutions that are future-proof, scalable, and engineered for growth.
Core Expertise & AI Engineering
AI Integration & Automation
Building intelligent workflows. I integrate LLMs (OpenAI, Claude) directly into WordPress to create custom chatbots, automated content agents, and smart data processing pipelines.
Advanced Plugin Development
Custom architecture using OOP PHP standards. I build bespoke plugins that integrate seamlessly with your stack, from complex booking systems to third-party API connectors.
Complex WooCommerce
Scalable e-commerce. Custom checkout flows, subscription models, dynamic pricing, and ERP/CRM syncs (Salesforce, Hubspot).
Performance Ops
Server-level optimization (Linux/NGINX/Redis) to hit 90+ Core Web Vitals. Malware removal and security hardening.
Headless & React
Decoupled architectures using WP REST API / GraphQL with Next.js or Gatsby for enterprise-grade speed.
Enterprise Theme Dev
Pixel-perfect, lightweight themes using modern workflows (SASS, Gulp, Webpack) and FSE (Full Site Editing).
Featured Work
Trusted by Global Leaders
From rescuing failing projects to architecting enterprise solutions. Here is why clients on Toptal and Codeable rate me 5/5.
Insights & Tutorials
Ready to build intelligent solutions?
Let's discuss how we can improve your stack or automate your business logic with AI.
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My Engineering Process
Discovery & Tech Audit
We start by auditing your current stack. I assess technical requirements and identify opportunities where AI can automate processes or improve user experience.
System Architecture
I plan the database structure, plugin architecture, and AI logic flows. This blueprint phase guarantees a scalable foundation that avoids technical debt later.
AI-Augmented Dev
I utilize advanced AI copilots to accelerate development and ensure syntax perfection, while applying senior-level architectural review to every line of code.
QA & Security
Before delivery, I run rigorous tests: cross-browser compatibility, security scanning, and automated unit testing to ensure a bug-free experience.
Deployment
I manage the migration to your live server with zero downtime. Includes detailed documentation and video walkthroughs so your team is empowered.
Growth & Support
The relationship continues after launch. I offer ongoing maintenance, security updates, and performance scaling as your business grows.
By The Numbers
Frequently Asked Questions
How exactly do you use AI in your development process?
I use AI in two distinct ways. First, as a Development Accelerator: using Copilots and LLMs to generate boilerplate code, write unit tests, and debug complex logic faster than traditional methods. Second, as a Product Feature: integrating OpenAI/Anthropic APIs directly into your site to build chatbots, semantic search, or automated content workflows for your business.
My previous developer left the project unfinished. Can you take over?
Yes. “Rescue Missions” are a core part of my expertise. I start with a comprehensive Code Audit to assess the current state of the codebase, security vulnerabilities, and technical debt. I then provide a roadmap to stabilize, refactor, and launch the project successfully.
When do you recommend Headless WordPress (Next.js) over a traditional theme?
I recommend Headless architectures for projects requiring extreme performance, omnichannel content delivery (web + app), or highly interactive front-ends that mimic a native app feel. For standard marketing sites or simple e-commerce, a well-optimized custom theme is often more cost-effective. I help you choose the right path during our Discovery phase.
Do you work with agencies or white-label?
Yes. I frequently partner with premium digital agencies as a “Fractional CTO” or Lead Backend Engineer. I handle the heavy lifting—complex migrations, API integrations, and security architecture—allowing your creative team to focus on design and client relations without getting bogged down in code.
How do you ensure code quality and security?
I adhere strictly to WordPress Coding Standards and Object-Oriented Programming (OOP) principles. My workflow includes automated linting, rigorous code reviews, and pre-launch security scanning. I treat every project as if it needs to survive a security audit by a Fortune 500 company.
What is your engagement model?
I offer flexible models based on the project stage. For new builds, I work on a Project Basis with clear milestones. For ongoing optimization, complex features, or rescue work, I offer Retainer Packages that guarantee my availability and provide predictable costs for your business.
Can you handle high-traffic scaling?
Absolutely. I have extensive experience optimizing servers (Linux/NGINX/Redis/Varnish) and database queries for sites receiving millions of hits. I don’t just cache pages; I optimize the actual queries and PHP execution time to ensure stability under load.
Get In Touch
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