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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, E-commerce Development

Measuring campaign impact with propensity score matching

Raw correlation makes campaigns look better than they were. Ahmad Wael walks through propensity score matching in Python: logistic regression for the scores, nearest neighbors for the pairs, and what happens to that 13% lift once selection bias is out of the way.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries by 51%

WooCommerce 10.7 drops an HPOS order request from 271 queries to 132, gives the Fulfillments API typed PHP methods, and hardens the REST API against XSS and CSRF. It also runs a database update, so stage it before you ship.

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Development, Front-end

How I replaced the Astro Markdown component in v3

Astro 3.0 removed the built-in Markdown component and left developers choosing between raw HTML and heavy MDX. Ahmad Wael covers the community replacement he uses, how it handles indentation, and the Prettier habit that breaks it.

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AI, Development

The future of data compression, from latent tensors to DNA

JPEG AI maps images into latent tensors, VVC targets up to half the bitrate of HEVC, and JPEG DNA stores pictures as biochemical sequences. What those standards change for anyone running WordPress at scale, plus a snippet for the new mime types.

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Core Updates, Development

Auto sizes, the Gallery block, and WordPress core performance

Notes from the April 21, 2026 performance chat: what auto sizes fixes about the sizes attribute, why the Gallery block is holding up a core merge, and a wp_calculate_image_sizes filter that beats regexing the_content.

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AI, Development

Context engineering: the layer your RAG system is missing

RAG fetches the facts; the context layer decides what actually reaches the prompt. Four pieces I use in production: memory with exponential decay, hybrid retrieval with re-ranking, a token budget reserved in order, and extractive compression.

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Core Updates, Development

WordPress 7.0 development: a new toolkit and a privacy gap

The Core Dev Environment Toolkit gives contributors a one-click wordpress-develop setup. The less good news: the core privacy component has nobody maintaining it, two PRs are waiting on review, and the 7.0 release schedule still has not landed.

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Core Updates, Development

The WordPress documentation overhaul, and the parser behind it

Nearly 800 documentation issues triaged and over 200 closed, plus the WP-Parser problem that keeps DevHub out of sync with core. Also the DocBlock format the parser expects, and the three handbooks carrying the biggest backlogs.

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AI, Development

3D generative modeling for Minecraft worlds with VQ-VAE

A walkthrough of the VQ-VAE plus transformer pipeline I use for Minecraft world generation, including codebook resets for dead embeddings and weighted cross-entropy for blocks that barely show up in the data.

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AI, Development

Model drift: why your model gets worse after deploy

Models decay in production because the world keeps moving and the training snapshot does not. How data drift and concept drift differ, and the monitoring I use to catch both before a stakeholder does.

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