Why ‘Write More Code’ Is Terrible Advice for Developers
I got a call from a new client. Their WooCommerce checkout page was throwing a fatal error, but only sometimes. A real ghost in the…
Author: Ahmad Wael
I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Why Clear Variable Naming Is for Professionals
I was digging into a new client’s WooCommerce site last week. They had a custom filtering system for product certifications—think ‘Organic’, ‘Fair Trade’, that kind…
Why Your Custom WooCommerce Emails Look Broken in Gmail
I got a call from a client with a slick WooCommerce shop. Everything was dialed in, but their transactional emails—order confirmations, shipping notices—looked like they…
A WordPress Plugin File Structure That Doesn’t Suck
I took over a project for a new client last month. It was supposed to be a simple job: add a new settings panel to…
Stop Copy-Pasting Code: A Real Guide to WordPress Inheritance
I just got off a call with a new client. He was tearing his hair out over a simple change. His site has about a…
Stop Searching for Code and Start Solving the Right Problems
I got a call last week from a new client. It’s a story I’ve heard a dozen times. They had a WooCommerce site, and their…
The WordPress Options API: A Guide to Not Wrecking Your Site
I got a call about a site that was crawling. Especially in the wp-admin dashboard. The client was convinced they needed a bigger server, but…
Using PHP Interfaces to Clean Up Your WordPress Hooks
I inherited a WooCommerce project that was a total mess. We’re talking years of different developers, overlapping features, and a dozen custom plugins. The client’s…
How to Plan a Software Project Without Losing Your Mind
I had a call last week with a new client. Super sharp guy, building a pretty complex WooCommerce extension for syncing inventory with a third-party…
Why Your Simple WordPress Plugin Edit Broke Everything
A client hit us up a few weeks back. The request was simple: “Can you add a new size option to our meme shortcode plugin?”…