Why Functional Personas With AI Beat Traditional Marketing Fluff
I had a client last year—a massive WooCommerce store—who was convinced they needed a complete UX overhaul because “Sarah the Millennial” wasn’t buying enough. They…
I had a client last year—a massive WooCommerce store—who was convinced they needed a complete UX overhaul because “Sarah the Millennial” wasn’t buying enough. They…
A few months ago, a client came to me with a high-end WooCommerce build. They wanted “personality.” Specifically, they wanted the UI to feel alive—nothing…
I recently had a client come to me with a “branding emergency.” They wanted their new landing page to have that high-energy, classic 1950s Hanna-Barbera…
I once worked with a WooCommerce store that was pulling in about $5M a year. On paper, they were killing it. But the checkout drop-off…
I recently inherited a WooCommerce project—a high-end fashion boutique—where the mobile experience was, frankly, a total nightmare. The previous dev had built a “bespoke” product…
I once took over a project for a boutique design agency that had a massive “inspiration” gallery. We are talking about 14 years of high-resolution…
I once had a client who saw a fancy “Who’s Online” widget on a high-end SaaS site and decided their WordPress team page needed that…
I recently had a client come to me with a high-end WooCommerce shop—bespoke furniture, very expensive stuff—and the site looked… well, it looked like every…
Last year, I got a call from a long-time client who was in a total panic. They’d spent six months and a healthy chunk of…
Stop treating AI as a black box. Senior dev Ahmad Wael shares practical advice on Explainable AI for UX, moving beyond data dumps to build user trust through progressive disclosure, feature importance, and human-readable explanations. Learn how to turn complex algorithmic outputs into actionable design patterns that improve adoption and reduce user frustration.