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Development

How serverless hosting handles WordPress traffic spikes

A WooCommerce client’s site died an hour into every Black Friday sale, no matter how big the server was. Serverless hosting fixed the architecture instead of the symptom, scaling automatically and billing only for compute used.

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Development, Web Development

A practical roadmap to becoming a WordPress developer

A client wanted to become a WordPress developer but was drowning in acronyms. This is the order I would learn things in: the platform basics, HTML and CSS, JavaScript, PHP, MySQL, then building real projects.

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Development, Web Development

Headless vs serverless WordPress: what’s the difference

A client wanted to go headless and serverless at once, assuming they were the same upgrade. They aren’t. Here’s what each architecture actually means for WordPress, and when you need one, both, or neither.

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Development, Web Development

How to set up WordPress page caching with a CDN

Notes from fixing a client’s slow store: how caching full pages at the CDN edge cuts origin load, when to bypass the cache, and how to avoid serving stale content.

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Development, Gutenberg

Structuring multi-block WordPress plugins that scale

What happened when a client’s multi-block plugin got unwieldy: how we reorganized the blocks, automated registration, and split out shared assets so it kept scaling.

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Development, Web Development

Hiring a web design partner: look past the pretty pictures

I had a client hit me up last month, completely fed up. They’d just dropped a solid five figures on a new WordPress site, and…

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Development, Web Development

Building a real CloudFront image optimization CDN

I got a call last month from a client running a fairly successful WooCommerce store. Everything was custom, looked great on paper, but their Google…

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Development, WooCommerce

WooCommerce agency management beyond the build

I recently had a client, a mid-sized agency, who was pulling their hair out. They managed about a dozen WooCommerce stores for various clients, each…

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Development, PHP Development

Scaling PHP: going serverless instead of bigger servers

I had a client, a mid-sized e-commerce operation, who was constantly battling performance issues with their custom data feeds and background processing. We’re talking about…

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Development, Web Development

AI in web development: what it’s actually like

I just got off a call with a long-time client, Sarah. She runs a few content sites and, like many, has been trying to integrate…

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