I spent three hours hand-coding cubic-bezier keyframes for a WooCommerce build and the bounce still felt stiff. A spring-based SVG animation workflow with SMIL exports got it right and kept the animation inside the asset.
A client was shipping a 4MB transparent PNG for every header to get a 1950s cartoon look, which killed load time and left the page with no real headings. Layered text-shadows, paint-order and a small jiggle animation do the same job in CSS.
A client’s desktop PageSpeed score was 98 while his conversions fell. Why lab tests miss what real visitors feel, and how to time a WooCommerce cart action with the User Timing API.
A WooCommerce boutique was choking on JS sliders and a custom select. Swapping them for native CSS selects, scroll-marker carousels and scroll-state queries cut a second off Time to Interactive.
A client’s wallpaper gallery took down its own dashboard hours after launch. Pruning the image sizes WordPress generates and offloading originals to object storage cut upload processing by about 70%.
An agency gallery held 14 years of high-resolution assets and took 12 seconds to load. Caching the resolution URLs in a transient made it worse; generating the links from a CDN naming convention fixed it.
A client’s WooCommerce sync kept dropping SKUs because the same iterator was read twice. Here is what the iterator protocol actually does, and why an iterable and an iterator are not the same thing.
A client’s AI-built WooCommerce analytics dashboard crashed the moment we filtered by customer lifetime value. Rebuilding it meant sketching the data model and writing a DAL spec before touching any UI.
A team page that broke every time someone joined pushed me to rebuild it with sibling-index(), a double rotation transform and trig inside calc(). The ring now spaces itself, cut-out mask included.
A bespoke furniture shop was A/B testing gray buttons against other gray buttons. The fix was per-page color palettes injected from post meta into CSS variables, so the products set the tone instead of the theme.