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Category: Development

AI in WordPress, Development

Your AI website prototype is not a production site

A client built a business site in twenty minutes with an AI prototyping tool. It looked great and could not talk to his inventory system or be crawled properly. Here is where AI website building stops and production work starts.

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Core Updates, Development

WordPress Playground replaced my staging sites in 2025

I dismissed WordPress Playground as a browser toy. It now installs almost every popular plugin, runs Composer and Laravel, and spins up a shareable environment per ticket, which has replaced most of my staging work.

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Core Updates, Development

WordPress real-time collaboration and what breaks first

Real-time collaboration is targeted at WordPress 7.0 in 2026. Beta feedback says native blocks work fine and legacy post meta does not, so custom fields need registering for the REST API before then.

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Development, E-commerce Development

WooCommerce REST API performance: the 100ms analytics tax

A client’s REST API times kept swinging between 200ms and 400ms on the same call, and the queries were fine. The cost was registering the wc-analytics namespace on every request, which WooCommerce 10.4 now skips.

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Development, Gutenberg

Why an owned content strategy beats renting an audience

A client lost 70% of their reach in a week when a social platform changed its algorithm. This is the case for keeping your content on your own WordPress install, including how I organize it with custom post types.

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Development, Gutenberg

Extending core blocks with the Interactivity API

A client wanted the cycling word effect from a SaaS homepage. A custom block would have meant migrating their existing headings, so I extended the paragraph block instead using the Format API, WP_HTML_Tag_Processor and the Interactivity API.

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Development, E-commerce Development

Generic hosting vs a real WordPress hosting environment

A client moved to a high-end unmanaged VPS and ended up with a six-second WooCommerce store. The specs were never the problem, the server stack was. Notes on what a WordPress hosting environment handles for you that a generic one leaves on your desk.

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Core Updates, Development

Why the WordPress 6.9 retrospective is worth reading

A client with 50,000 WooCommerce SKUs panicked about the 6.9 update. My answer was to read the release retrospective first, since that is where the problems the release squad ran into are actually written down.

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Core Updates, Development

Moving 3,684 blogs off Typepad before the shutdown

One blogger had 30 days to save 5,000 posts and nearly 10,000 images from Typepad. The built-in importer could not finish the job, so we rebuilt it around WP-CLI and an image sideloading script. 3,684 blogs came across in the end.

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Core Updates, Development

What the WordPress Plugins Team rename changed for devs

A client’s plugin came back rejected three times and he blamed the reviewer. The review is largely automated now: more than 220 checks, AI screening plugin names for trademarks, and the Plugin Check tool expected to run before you submit.

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