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Category: E-commerce Development

Development, E-commerce Development

Specialized data roles beat the generalist stack

Data work is moving away from generalists and toward people who know the domain, whether that is archaeology, renewable energy or sport. I got this wrong once on a solar reporting engine, and the fix was domain logic rather than a better query.

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Development, E-commerce Development

Why MRR lied to me about a WooCommerce search

MRR said a WooCommerce store search was fine while shoppers kept skipping the top result. Here is why binary relevance metrics mislead, and how NDCG and ERR score a result list closer to the way people read one.

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Development, E-commerce Development

Data storytelling means hiding most of the data

I built a client the dashboard they asked for: 24 SQL queries, three tabs, four seconds slower. They stopped opening it after a week. What worked was cutting every metric that would not change a decision, and burying the data dump in an export tab.

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Development, E-commerce Development

Native masonry layout in CSS, no JS library

A photography portfolio was sitting at a 6 second LCP on mobile and a 25KB masonry script was doing it. Native CSS masonry does the same job, with an @supports fallback to columns for the browsers that are not there yet.

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Design, E-commerce Development

How to Make Your UX Research Impact Hard to Ignore

I once worked with a WooCommerce store that was pulling in about $5M a year. On paper, they were killing it. But the checkout drop-off…

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Development, E-commerce Development

The One-Shot Nature of JavaScript Iterators Explained

I recently got a call from a client whose custom WooCommerce product sync was acting… well, weird. They were pulling in about 15,000 SKUs from…

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Development, E-commerce Development

Stop The Captcha Nightmare With This Simple Fix

I recently worked with a client running a high-traffic WooCommerce shop. They were getting hammered by registration spam—thousands of fake accounts every day. To “fix”…

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Development, E-commerce Development

Stop Guessing: How To Measure Feature Impact

I once had a client—a high-volume WooCommerce shop—who was convinced that adding a “Quick Reorder” button on the customer dashboard would skyrocket their repeat sales….

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Core Updates, E-commerce Development

WooCommerce 10.4 Update: Faster Mini-Carts and API Performance Boost

I recently worked with a client who had a massive WooCommerce store—thousands of SKUs and a high-traffic checkout. Every time a customer added something to…

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Bug Fixing, Core Updates, E-commerce Development

WooCommerce 10.4.3 Update: Fixing Security and HPOS Loops

I got a frantic call from a client running a high-volume shop last week. Their server logs were absolutely ballooning, and their third-party ERP was…

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