A client handed me an MVP he had built over a weekend in Cursor. It looked polished until I tried to add one calculation and found no schema underneath any of it. This is the case for settling the data model before you open a coding assistant.
A client once sent me a 50-page persona PDF that said nothing about why people abandon checkout. Functional personas built with AI from support tickets and order notes tell you what a customer is trying to finish and where they stop.
A $5M WooCommerce store shrugged off a 40% checkout drop-off until I stopped showing percentages and started showing session recordings and validation logs. The board approved the fix in ten minutes.
A WooCommerce client’s GPT search assistant was inventing products and discount codes. Prompt engineering did not fix it. Confidence thresholds, source links, and honesty about the limits did.
A client’s AI-built WooCommerce analytics dashboard crashed the moment we filtered by customer lifetime value. Rebuilding it meant sketching the data model and writing a DAL spec before touching any UI.
A client spent six months AI-powering their onboarding flow and ended up with hallucinated shipping dates. The prompt was never the problem, the context was. Here is what UX has to own before the model ships.
A mid-day flash sale took down a 30k-product WooCommerce shop and cost me three hours in Nginx logs. Here is what AI-driven server management does to that hunt, and where the automation stops.
An 85% churn score with no reason attached is a support ticket waiting to happen. What worked instead: a plain-language because statement, the charts behind a link, and code that maps feature names to words.
A reCAPTCHA v2 install stopped a WooCommerce shop’s registration spam and about 15% of its real conversions with it. Turnstile, magic links and a honeypot field did the job without locking customers out.
A client’s organic traffic fell off a cliff and nothing on their site was broken. Google had started answering the queries itself. Here is what I checked, and where the real work sits in a WordPress build.