Optimizing WooCommerce REST API Performance with Lazy Loading
I had a client last month running a massive store—thousands of SKUs and a high-frequency inventory sync from their warehouse. They kept complaining that their…
Tag: APIs
Stop Building on Rented Land: Why You Need an Owned Content Strategy
Last month, a client came to me in a total panic. They had built a massive following on a popular social platform—somewhere north of 50k…
Why the WordPress 7.0 Roadmap Matters for Your Business
Last month, a long-time client called me in a minor panic. They run a news site with about fifteen editors, and their biggest headache was…
Your WooCommerce Store API Security Patch Checklist for 2025
I was halfway through my first coffee when a long-time client pinged me on Slack. He was in a state of absolute panic. A logged-in…
Interactivity API: Extending Core Blocks Without the Bloat
I had a client the other day who was obsessed with a “word-flipping” effect they saw on some high-end SaaS homepage. You know the one—a…
Why Your Generic Web Host Is Killing Your Revenue
Last month, a client came to me with a classic emergency. Their WooCommerce site was taking nearly six seconds to load, and they were bleeding…
Handling WordPress Core Update Regressions and Planning for 7.0
I had a client call me last week, frantic because their custom editor blocks started behaving like ghosts right after the WordPress 6.9 update. This…
How We Rescued 3,684 Blogs During the Typepad Shutdown
A few months back, a long-time blogger reached out in a panic. He’d been writing on Typepad since 2004—nearly two decades of thoughts, family photos,…
Why the WordPress Plugins Team Name Change Matters for Your Site
I had a client reach out last week, absolutely fuming. He’d tried to submit a custom integration plugin to the directory, and it got bounced…
Why WordPress Development is About to Break Your CSS
I had a client call last week. Total nightmare. They’d spent months manually overriding heading sizes using a pile of !important tags because the Gutenberg…