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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, Front-end

Why CSS rotateZ beats rotate() for animation performance

CSS rotateZ looks like the 2D rotate() but runs differently: it can push rendering onto the GPU and keep animations off the main thread. Covers the performance difference, isometric layouts, and the angle units worth knowing.

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Development, E-commerce Development

Renewal churn attribution: price shock or finished project?

Price hikes often get blamed for churn that is really about a finished project. This covers flagging project milestones in WooCommerce Subscriptions and using DiD and Shapley values to tell a price shock apart from value exhaustion.

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AI, AI in WordPress, Development

B2B document extraction: why I built it twice (regex vs LLM)

PDFs are where automation goes to die. I built the same B2B document extraction pipeline twice, first with regex and then with a local LLaMA 3 model. This is where each approach wins, where it breaks, and when the extra cost is worth it.

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AI, Bug Fixing, Development

Rare event forecasting with Transformers

Rare event forecasting breaks most models because they optimize for accuracy instead of impact. Here is how a multi-head Transformer, the Generalized Pareto Distribution, and the True Skill Statistic model the tail, with solar flares as the running example.

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Core Updates, Design, Development

How to give WooCommerce design feedback on X

The WooCommerce design team joined X to gather feedback on product variations and order pages. Here is why technical input from developers and agencies matters before these core UI changes ship.

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Development, Front-end

WebAssembly in the Browser: compile C and run it

Run C code in the browser with WebAssembly, no local toolchain required. This walkthrough uses GitHub Codespaces and Emscripten to compile and run your first WASM app, then wires it to JavaScript.

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Core Updates, Development, Gutenberg

Why WordPress 7.0 RTC was pulled

WordPress 7.0 RTC has been pulled from the release. Race conditions and TTFB regressions from bypassed persistent caching drove the call, and RC3 now moves back toward a beta state while the core team focuses on stability.

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AI, AI in WordPress, Development

When to scale AI to a multi-agent system

Moving from a single AI agent to a multi-agent system pays off once workflows get complex. This covers the ReAct loop, specialized roles like retriever, writer, and verifier, and when to drop the monolithic prompt to cut hallucinations.

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AI, Development

How I built a persistent Claude Code knowledge base

How I stopped re-explaining my projects to Claude every session. I keep a persistent knowledge base built from CLAUDE.md rules and a custom skill, and a nightly cron job keeps it current.

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AI, Development

Reproducing word vectors for sentiment analysis in Python

My reproduction of the Maas et al. (2011) word vectors for sentiment analysis paper: why semantic context alone misses polarity, and how a hybrid objective plus a linear SVM gets the accuracy back.

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