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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Core Updates, Development, Gutenberg

What changed in the WordPress 7.0 design tools roster

WordPress 7.0 reworks the core design tools roster: Verse becomes Poetry, Accordion, Breadcrumbs and Math arrive with full design support, and pattern overrides are opt-in per attribute through a filter. Includes the updated support table and a registration snippet.

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Accessibility, AI in WordPress, Design, Development

Why production-ready prototyping keeps breaking sites

Recruiters now expect designers to ship production code out of AI agents. Here is what that costs in practice: toggles no screen reader can see, XSS holes in generated forms, duplicated code, and engineers spending more time per pull request cleaning up after it.

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Development, E-commerce Development

A practical data strategy for bloated WordPress databases

WordPress data usually rots instead of crashing: postmeta grows, queries slow down, and reports stop matching reality. Ahmad Wael covers when to leave the core schema, how custom tables change your query times, and who has to own the data definitions.

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AI, AI in WordPress

Advanced RAG retrieval with cross-encoders and reranking

Basic embeddings only get you so far. Ahmad Wael explains the two-stage pattern behind advanced RAG retrieval: a bi-encoder for recall, a cross-encoder for precision, and the caching tricks that keep the second pass off most of your traffic.

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Development, E-commerce Development

Measuring campaign impact with propensity score matching

Raw correlation makes campaigns look better than they were. Ahmad Wael walks through propensity score matching in Python: logistic regression for the scores, nearest neighbors for the pairs, and what happens to that 13% lift once selection bias is out of the way.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries by 51%

WooCommerce 10.7 drops an HPOS order request from 271 queries to 132, gives the Fulfillments API typed PHP methods, and hardens the REST API against XSS and CSRF. It also runs a database update, so stage it before you ship.

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Development, Front-end

How I replaced the Astro Markdown component in v3

Astro 3.0 removed the built-in Markdown component and left developers choosing between raw HTML and heavy MDX. Ahmad Wael covers the community replacement he uses, how it handles indentation, and the Prettier habit that breaks it.

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AI, Development

The future of data compression, from latent tensors to DNA

JPEG AI maps images into latent tensors, VVC targets up to half the bitrate of HEVC, and JPEG DNA stores pictures as biochemical sequences. What those standards change for anyone running WordPress at scale, plus a snippet for the new mime types.

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Core Updates, Development

Auto sizes, the Gallery block, and WordPress core performance

Notes from the April 21, 2026 performance chat: what auto sizes fixes about the sizes attribute, why the Gallery block is holding up a core merge, and a wp_calculate_image_sizes filter that beats regexing the_content.

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AI, Development

Context engineering: the layer your RAG system is missing

RAG fetches the facts; the context layer decides what actually reaches the prompt. Four pieces I use in production: memory with exponential decay, hybrid retrieval with re-ranking, a token budget reserved in order, and extractive compression.

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