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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, Web Development

Headless vs serverless WordPress: what’s the difference

A client wanted to go headless and serverless at once, assuming they were the same upgrade. They aren’t. Here’s what each architecture actually means for WordPress, and when you need one, both, or neither.

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Development, Web Development

How to set up WordPress page caching with a CDN

Notes from fixing a client’s slow store: how caching full pages at the CDN edge cuts origin load, when to bypass the cache, and how to avoid serving stale content.

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Development, Gutenberg

Structuring multi-block WordPress plugins that scale

What happened when a client’s multi-block plugin got unwieldy: how we reorganized the blocks, automated registration, and split out shared assets so it kept scaling.

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Development, Web Development

Hiring a web design partner: look past the pretty pictures

I had a client hit me up last month, completely fed up. They’d just dropped a solid five figures on a new WordPress site, and…

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Development, Web Development

Building a real CloudFront image optimization CDN

I got a call last month from a client running a fairly successful WooCommerce store. Everything was custom, looked great on paper, but their Google…

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Development, WooCommerce

WooCommerce agency management beyond the build

I recently had a client, a mid-sized agency, who was pulling their hair out. They managed about a dozen WooCommerce stores for various clients, each…

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Development, PHP Development

Scaling PHP: going serverless instead of bigger servers

I had a client, a mid-sized e-commerce operation, who was constantly battling performance issues with their custom data feeds and background processing. We’re talking about…

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Development, Web Development

AI in web development: what it’s actually like

I just got off a call with a long-time client, Sarah. She runs a few content sites and, like many, has been trying to integrate…

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Uncategorized

How AI is changing everyday life

AI has left science fiction behind and settled into everyday life. From the moment we wake up to the moment we go to sleep, it…

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Development, Gutenberg

Stop fighting WordPress: use Block Bindings instead

A client hit me up last month. They needed a slick video section on their product pages, with dynamic content and a different video for…

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