Your code is great, so why isn’t it selling?
A buddy of mine, a killer PHP dev, built a WooCommerce extension for subscription invoicing. It was clean, well-documented, and solved a real problem. He…
Author: Ahmad Wael
I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Standardizing Laravel model attributes to stop the guesswork
I inherited a Laravel project a while back. The client wanted a simple change: rename a few database columns for clarity. What should have been…
WordPress serverless hosting: what works and what doesn’t
Had a client call me in a full-blown panic. Their WooCommerce site went down. On Black Friday. They’d just launched a massive sale, got a…
Let AI do the grunt work: a dev’s take on MCP
I had a client with about a dozen small WordPress sites, nothing major, mostly local businesses. Every month, they wanted a simple health check report….
Using the PHP Reflection API to tame legacy code
I got a call from a client running a membership site on a pretty old, third-party plugin. Their problem? They needed to sync a user’s…
Stop deploying WordPress plugins by hand and use CircleCI instead
I was working on a small security plugin a while back and decided to get it onto the official WordPress directory. But then I remembered…
When the WooCommerce admin slows down: a real fix
Had a client come to me with a WooCommerce store that was starting to choke. They had about 30,000 products, and their admin dashboard, specifically…
Build a reusable WordPress meta box class
A client’s Resources section had meta box code scattered across functions.php and two include files, so every small change broke something. One reusable meta box class moved the registration logic into a constructor and the form HTML into a template.
A slow WooCommerce admin is usually a code problem
A client’s high-volume WooCommerce store kept timing out in the admin. More server power didn’t help. The real cause was an N+1 query from a shipping plugin, and the fix was better code, not bigger hosting.
How to add custom social icons in WordPress 6.9
A client needed niche social icons like Ko-fi and Letterboxd, which the default block doesn’t cover. WordPress 6.9 finally lets you register custom social icons cleanly with a JavaScript variation and a PHP filter, no bloated plugin required.