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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, E-commerce Development

Data modeling: why your analytics reports are slow and wrong

Why analytics reports come back slow and wrong, and why the fix is structural: the three modeling stages, the move from write-optimized OLTP like WooCommerce to read-optimized OLAP, the star schema, and SCD Type 2.

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Development

Why a rescue moved off social media and onto WordPress

Hidden Gem Animal Rescue moved off social media and onto a WordPress.com hub, then doubled its pace and saved more than 100 animals in three years. What changed technically: one place for foster applications, adoption forms and donations.

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Design, Development

Improving UX in legacy systems without breaking production

Big-bang redesigns of legacy systems usually end in a blown budget and a broken database. What works instead: mapping dependencies, measuring the slow paths, and choosing a migration strategy that keeps production up.

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AI, Development

Survival analysis in Python for customer churn and LTV

Churn is not a yes or no question, it is a question of when. This covers censored data, Kaplan-Meier curves, and Cox hazard ratios in Python with the lifelines library.

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Development, Front-end

View Transitions API recipes for WordPress navigation

The View Transitions API is Baseline now, so smooth page transitions in WordPress no longer need a PJAX library. Includes the opt-in rule, four CSS recipes, and the race condition that makes them look janky.

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AI, AI in WordPress, Development

Claude Code for non-technical tasks, from slides to CRM

Claude Code is not only for refactoring PHP. Three things I run through it that never touch a codebase: LaTeX decks kept in Git, cross-app search over Slack and Notion, and prospect research.

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AI, Bug Fixing

WooCommerce bug fixing: the support team cleared 150 bugs

Woo ran a Bug Blitz: support engineers with Claude Code and Copilot shipped over 170 fixes across 20 products, every line reviewed by quality engineers. Why it worked and what to copy.

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Development, Front-end

How orthogonal distance fitting shrinks SVG paths

Matplotlib draws a smooth curve as hundreds of straight segments. Orthogonal distance fitting fits Bezier curves to the same function instead, so a chart that shipped as 250+ segments comes out as two.

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AI, AI in WordPress, Development

How to give your AI coding assistant a memory

LLMs forget your stack the moment you close the tab. Here is what actually sticks: a project rules file in the repo, global rules for your own preferences, and MCP when the assistant needs data from outside the codebase.

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Development

Pandas method chaining instead of intermediate variables

Most Pandas code I inherit is a trail of df_filtered, df_2 and final_df_v2. Method chaining with assign() and pipe() turns that into one pipeline you can read from top to bottom.

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