Why Your WordPress Release Plan Needs a Scripted Timeline
I once had a client—a major e-commerce player—who decided to launch their redesigned checkout flow right in the middle of a live TV segment. No…
Author: Ahmad Wael
I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
WordPress AI Integration: Lessons from the New Experiments Plugin
I had a client last month who was obsessed with “AI-driven workflows.” They wanted their WooCommerce store to automatically generate alt text and product descriptions…
How WordPress 6.9 Editor Changes Impact Your Custom Blocks
I recently sat down with a client who was pulling his hair out over a custom “Media Portfolio” block we’d inherited from another agency. The…
Why Your AI Documentation Workflow is Probably Creating Technical Debt
A few months back, a client came to me with a classic mess. They had a massive custom WooCommerce extension—thousands of lines of logic—and zero…
Managing Technical Debt and WordPress Repository Maintenance
I had a client a while back who was obsessed with being on the “cutting edge.” They’d seen a specific feature plugin in the official…
How Phased Plugin Releases Stop Update Disasters Before They Start
I got a frantic call last Tuesday from a client running a high-volume WooCommerce store. They’d pushed what seemed like a “tiny” patch to their…
Why the WordPress Abilities API is a Big Deal for AI
I had a client last year—big site, tons of custom data. They wanted an AI assistant that didn’t just “answer questions” but could actually check…
Why Your WordPress AI Integration is Finally Getting Serious
I recently sat down with a client who was tearing their hair out over a “smart” recommendation engine. They’d hired a freelancer who promised the…
WordPress GitHub Repositories: Beyond Just Pushing Code
A few months back, a client came to me with a brilliant, highly innovative block-based plugin. They were keen on seeing it become a foundational…
WooCommerce: Don’t Break Your Store. Really.
Just last week, I got a frantic call from Mark, one of our long-term clients with a thriving WooCommerce shop. Man, his admin dashboard was…