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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.

Actionable Error Logging Is More Than Just a `debug.log`

December 3, 2025 Bug Fixing, E-commerce Development

Got a frantic email first thing Monday morning. “THE SITE IS BROKEN!!!” in all caps. The client runs a decent-sized WooCommerce store, and their checkout…

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Stop Guessing: A Real-World WordPress Error Logging Fix

December 3, 2025 Bug Fixing, Development

Got a call from a client last week. Total panic. Their WooCommerce store’s checkout was throwing a 500 error, but only sometimes. And only, it…

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Stop Over-Engineering: A WordPress Pragmatist’s Manifesto

December 3, 2025 Bug Fixing, Development

Got a call a few weeks back. A new client, frustrated. Their WooCommerce dashboard was timing out constantly. Just loading the main admin screen took…

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Don’t Be a Hero: Build on the Right WordPress Foundation

December 3, 2025 Development, E-commerce Development

I got a call last week from a new client. Their WooCommerce store was a total mess—orders getting dropped, product pages timing out, the works….

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Why Your PHP Error Monitoring is Lying to You

December 3, 2025 Bug Fixing, Development

I got a call from a new client last week. They were losing their minds over a WooCommerce site where checkout would sometimes just… fail….

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A WordPress AJAX Handler Class That Doesn’t Suck

December 3, 2025 Bug Fixing, Development

Got a call from a client running a big WooCommerce store. They had this cool feature where you could add custom text to a product,…

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Why the WordPress MVC Pattern Is Usually a Mistake

December 3, 2025 Bug Fixing, Development

I just got off a call with a new client. They were at their wit’s end with a “simple” membership plugin another dev built. The…

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Why ‘Write More Code’ Is Terrible Advice for Developers

December 2, 2025 Bug Fixing, Development

I got a call from a new client. Their WooCommerce checkout page was throwing a fatal error, but only sometimes. A real ghost in the…

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Why Clear Variable Naming Is for Professionals

December 2, 2025 Bug Fixing, Development

I was digging into a new client’s WooCommerce site last week. They had a custom filtering system for product certifications—think ‘Organic’, ‘Fair Trade’, that kind…

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Why Your Custom WooCommerce Emails Look Broken in Gmail

December 2, 2025 Development, E-commerce Development

I got a call from a client with a slick WooCommerce shop. Everything was dialed in, but their transactional emails—order confirmations, shipping notices—looked like they…

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