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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Core Updates, Development

How WordPress 6.9 Editor Changes Impact Your Custom Blocks

I recently sat down with a client who was pulling his hair out over a custom “Media Portfolio” block we’d inherited from another agency. The…

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AI in WordPress, Development

Why Your AI Documentation Workflow is Probably Creating Technical Debt

A few months back, a client came to me with a classic mess. They had a massive custom WooCommerce extension—thousands of lines of logic—and zero…

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Core Updates, Development

Managing Technical Debt and WordPress Repository Maintenance

I had a client a while back who was obsessed with being on the “cutting edge.” They’d seen a specific feature plugin in the official…

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Core Updates, Development

How Phased Plugin Releases Stop Update Disasters Before They Start

I got a frantic call last Tuesday from a client running a high-volume WooCommerce store. They’d pushed what seemed like a “tiny” patch to their…

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AI in WordPress, Core Updates

Why the WordPress Abilities API is a Big Deal for AI

I had a client last year—big site, tons of custom data. They wanted an AI assistant that didn’t just “answer questions” but could actually check…

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AI in WordPress, Development

Why Your WordPress AI Integration is Finally Getting Serious

I recently sat down with a client who was tearing their hair out over a “smart” recommendation engine. They’d hired a freelancer who promised the…

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Core Updates, Development

WordPress GitHub Repositories: Beyond Just Pushing Code

A few months back, a client came to me with a brilliant, highly innovative block-based plugin. They were keen on seeing it become a foundational…

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Development, E-commerce Development

WooCommerce: Don’t Break Your Store. Really.

Just last week, I got a frantic call from Mark, one of our long-term clients with a thriving WooCommerce shop. Man, his admin dashboard was…

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Bug Fixing, Development

Stop the Collisions: Why WordPress Namespacing Standards Matter

Just last week, I had a client call in a panic. Their custom booking system, a bespoke plugin we’d built for them, suddenly started throwing…

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Development

WordPress Plugin Rejections: Your English README Is Key

I had a client come to us recently, completely bewildered. They’d spent months on a fantastic WordPress plugin, solid code, clever features, the works. Submitted…

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