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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, E-commerce Development

Stop Guessing: How To Measure Feature Impact

I once had a client—a high-volume WooCommerce shop—who was convinced that adding a “Quick Reorder” button on the customer dashboard would skyrocket their repeat sales….

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Development, Gutenberg

CSS Masonry Layout is Finally Real: Meet grid-lanes

I recently had a client come to me with a classic request: “I want my WooCommerce product gallery to look like Pinterest.” Simple enough, right?…

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Core Updates, Development

Why Web Component Architecture Took 30 Years to Arrive

I once took over a massive enterprise WooCommerce site that had been through four different development teams. The CSS file was nearly 30,000 lines long….

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Development, Gutenberg

Explaining HTML and CSS to My 5-Year Old Niece: A Reality Check

I was sitting at my desk last Tuesday, halfway through a nasty WooCommerce checkout refactor, when my five-year-old niece wandered into the office. I had…

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Development, Gutenberg

How To Master Smooth Scroll Animations With CSS

I got a ticket last week for a high-end WooCommerce store where the homepage carousel was absolutely tanking their Core Web Vitals. They were using…

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Core Updates, Development

How the WordPress 6.9 Release Cycle Impacts Your Production Site

I once had a client call me at 2 AM on a Tuesday, panicking because their checkout page had turned into a white screen of…

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Core Updates, E-commerce Development

WooCommerce 10.4 Update: Faster Mini-Carts and API Performance Boost

I recently worked with a client who had a massive WooCommerce store—thousands of SKUs and a high-traffic checkout. Every time a customer added something to…

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AI in WordPress, Core Updates

WordPress 6.9 and the Abilities API: A Reality Check

I got a call last week from a long-term client who’s obsessed with the latest tech. He’d seen the headlines about WordPress 6.9 Beta and…

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Core Updates, Development

Solving WordPress Admin Performance with View Transitions and Speculative Loading

I had a client last month running a high-traffic WooCommerce store—roughly 50k products—and their admin dashboard was a total nightmare. Every time they clicked “Edit…

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Bug Fixing, Development

How to Manage Multiple Client Sites Without the Workflow Headache

I remember a specific Friday night—about 9 PM—when a long-term client called with a “minor emergency.” They needed a custom layout tweak for a seasonal…

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