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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
AI, AI in WordPress, Development

Embedding models: how AI search actually finds a match

Embedding models turn text into coordinates, and that is what vector search is really matching on. This covers tokenization, chunking, cosine similarity and fine-tuning a model so it fits your own catalog rather than the general web.

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Core Updates, Development

@wordpress/build drops Webpack for esbuild

@wordpress/build is the tooling Gutenberg already uses internally: esbuild in place of Webpack, entry points discovered by folder, and a generated PHP file that handles enqueueing. It is not ready to replace wp-scripts on an ordinary plugin yet.

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Core Updates, Development

Where to find the WooCommerce team at WordCamp Asia 2026

WooCommerce is at WordCamp Asia 2026 in Mumbai, with a community meetup that needs an RSVP and a booth in the Automattic area. The Developer Advocates are not attending this time, so here is how to get technical questions to them anyway.

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Development

Why I skipped the 8GB MacBook Neo for dev work

The $599 MacBook Neo pairs a fast A18 Pro chip with 8GB of soldered memory. I go through where that 8GB runs out during local development and data work, and the few people I would still recommend it to.

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Bug Fixing, Development

Why a 40% developer productivity boost never shows up

Tool vendors promise 40% productivity gains and the backlog never moves. Amdahl’s Law explains why speeding up 5% of the work buys you 5%, and why I would rather measure cognitive load than coding speed.

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Core Updates, Development

WordPress 7.0 is delayed and stuck in the RC trap

WordPress 7.0 has gone back to beta work over real-time collaboration bugs, but it keeps shipping as RC3 and RC4 because version_compare() would reject a beta string. What that means for testing and backports until April 17th.

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AI, AI in WordPress, Development, E-commerce Development

AI in WooCommerce workflows: the missing piece is context

AI tools guess at your store because they cannot see it. MCP gives them real context: your files, your data, your WP-CLI. We talk it through at WooCommerce office hours on April 15, 2026, on Slack.

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AI, AI in WordPress, Development

The Google Memory Agent pattern replaced my vector DB

Pinecone and Chroma are a lot of machinery for a few hundred Markdown notes. The Google Memory Agent Pattern keeps structured memories in SQLite, consolidates them in the background, and loads them straight into a large context window.

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Core Updates, Development, E-commerce Development

Why WooCommerce PayPal Payments v4.0.0 sent all those emails

Updating WooCommerce PayPal Payments to v4.0.0 sent a lot of store owners a pile of “payment gateway enabled” emails. Nobody was hacked: the update split hidden Alternative Payment Methods into separate gateways. Here is what changed and what to check in your settings.

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AI

The geometry behind the dot product: projections and unit vectors

Why dot product geometry matters if you build search relevance or recommendations. Unit vectors, scalar and vector projections, the shadow analogy, and a plain PHP cosine similarity function you can read.

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