Why Your WordCamp Talk Got Rejected (And How to Fix It)
A junior dev on my team looked crushed. “They rejected my talk,” he said, staring at his laptop. He’d just gotten the canned ‘thanks but…
Author: Ahmad Wael
I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
That Time a Client’s Coupon Failed During a Flash Sale
Got a call from a client. Total panic. They’d just finished a flash sale for their WooCommerce store, and the star attraction—a coupon for 50%…
WordPress Performance Troubleshooting: Finding the Real Bottleneck
Got an email the other day. Subject: “Our site is SUPER slow.” It’s the kind of message every developer gets. Vague, urgent, and you know…
Stop Calling get_option Directly. Do This Instead.
I took over a legacy WooCommerce plugin for a new client last month. Total nightmare. The previous developer had sprinkled get_option() and update_option() calls everywhere,…
How to Properly Generate HTML in WordPress (Without the Mess)
Had a client come to me with a ‘quick job’ the other day. They have a super active blog, great community, and they wanted to…
A Practical Guide to WordPress Dependency Injection
I got a call to take over a project with a massive, custom-built events plugin. It was a total mess. The previous developers had built…
WordPress Blueprints: A Real Fix for Dev Environment Headaches
Had to onboard a new junior dev last month for a big WooCommerce project. First task was simple: set up the local environment. He’s a…
Stop Hacking WordPress Admin Pages: Build a Class Instead
I got a call from a client last week. Their last developer bailed, and they had a “simple” request: add a new delivery option to…
My Client’s WooCommerce Site Crashed. Here’s the Real Fix.
I got a call from a client in a full-blown panic. Their WooCommerce store, which does huge numbers, was completely down. On Black Friday. They…
Set Up Basic WordPress CI for Stable Deployments
I got a call from a new client running a pretty busy WooCommerce shop. Their dev team was pushing updates, but every deployment was a…