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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Bug Fixing, Development, E-commerce Development

WooCommerce checkout debugging the Knives Out way

A Towards Data Science piece runs Knives Out through Bayesian inference. Here is what that means for a broken WooCommerce checkout: exclusive hypotheses, honest priors, evidence that moves weights, and the case where the model converges on the wrong answer.

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AI in WordPress, Development

AI generated code you can’t unhook later

Agents write hooks as anonymous functions, which works until someone needs to remove one later. Here is why remove_filter fails on closures, the workarounds I avoid, and the naming rule I enforce before AI code ships to a client site.

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Development, Front-end

Scaling view transition names on a WooCommerce shop page

The thumbnail-to-hero morph dies the moment a product renders twice on one page. Here is how I’d name elements on a WooCommerce grid, either from the template or at click time, and how to keep the CSS down to three rules.

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Core Updates, E-commerce Development

The product editor beta is leaving WooCommerce core

WooCommerce is removing the block-based product editor beta from core in 11.0, due July 28. Product data is untouched and stores fall back to the classic editor. Here is what I’d check on a store, and what extension code needs to change before the removal lands.

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AI, Development, E-commerce Development

How to choose an OCR engine for WooCommerce documents

OCR failures don’t throw errors on a WooCommerce site; the engine stores garbage as confidently as clean text. This is my read on a fourteen-engine benchmark, why swapping engines moves the failure instead of fixing it, and the small PHP validation layer that catches silent failures.

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AI in WordPress, Development

Capturing AI productivity gains in WordPress work

When a coding agent turns an afternoon of WooCommerce maintenance into an hour, the saved time doesn’t stay with you. Your contract decides who captures it, and hourly billing hands the gain to the client. This is about pricing the outcome instead.

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Core Updates, Gutenberg

How to test WordPress collaborative editing before it ships

WordPress wants real-world testers for collaborative editing, and the setup is a staging clone, the latest Gutenberg plugin, and a toggle under Settings, Writing. Here is my checklist for what breaks first and where to report it.

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AI in WordPress, Development

What AI coding agents should never run on client sites

Agents are useful on WordPress work until the day one runs wp plugin update –all on a live store or rewrites the database without a dump. This is the WordPress version of the blocked-commands list: what to gate, the WP-CLI flags that help, and the AGENTS.md rules I write for client repos.

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AI in WordPress, Design

How to build an AI-ready design system in WordPress

AI keeps drifting from your design system because it is guessing. The fix is written spec files, a real token layer, and an audit. For WordPress that means theme.json presets, template hooks you refuse to regenerate, and a grep for hard-coded colors.

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Development, Front-end

Where free static hosting fits in WordPress client work

Agencies pay for hosting on pages that need no PHP: microsites, docs, spec demos, status pages. Those can move to free static hosting, and WordPress content sites can be exported to it. Here is where the line sits, and where WooCommerce ends the conversation.

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