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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Design, Development, Front-end

Emotion in Flow: when delight breaks the user’s trust

Adding delight everywhere backfires. This post compares how anime handles a tonal shift against the Marvel background-gag habit, then covers Don Norman’s three levels and the microinteractions that hold a flow together.

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Core Updates, Development, Gutenberg

Custom CSS for individual block instances in WordPress 7.0

WordPress 7.0 lets you write CSS on a single block instance from the inspector. Here is how the hash-based scoped class is generated, where the rule is stored in the block markup, and how to opt a block out in block.json.

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AI, AI in WordPress

Prompt caching: stop paying twice for the same tokens

Prompt caching takes up to 90% off input token cost and around 80% off latency, but only when the prompt prefix never moves. Here is how the pre-fill stage works, where the 1,024-token threshold sits, and how to order a prompt so it hits the cache.

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AI, Development

Bayesian thinking: your intuition was not the problem

A single noisy A/B test made a client drop a feature that was working. Bayesian thinking is the correction: write down what you believed before the data arrived, then update it. Includes the mammogram problem and a five-step checklist.

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AI, Development

Building a Claude Code Skill that actually triggers

I moved a 500-line prompt into a Claude Code Skill and stopped re-pasting it every morning. This covers the three loading stages, how to write a description Claude will act on, and the three implementation patterns.

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Design, Development

A behavioral design strategy beats badges and progress bars

Ten years of persuasive design taught me that badges do not fix retention. This is how I use the COM-B model to work out whether a user is stuck on capability, opportunity or motivation before adding a nudge.

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AI, Development

Credit scoring EDA: what to check before you train

Jumping straight to XGBoost hides the problems in the data. Notes from a 32,581-row credit dataset: a heavy class imbalance, quartile cuts on age and income, and what a missing loan date does to model stability.

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AI, Development

The 2026 data mandate and your governance architecture

Grace periods for the EU AI Act and the Cyber Resilience Act run out in 2026, which moves data governance out of the legal team and into the server room. What that means for provenance, SBOMs and brittle pipelines.

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AI, Development

Agentic RAG: why vector search misses exact IDs

Vector search handles synonyms well and loses exact identifiers. Notes on pairing BM25 with vector retrieval, merging both with rank fusion, and letting the agent retry when the results come back empty.

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Development

The WordPress plugins team needs more reviewers

Plugin submissions climbed from 150 a week in 2024 to more than 500 in 2026, and the review queue is staffed by volunteers. What the job involves, and the 27 March 2026 application deadline.

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