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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development

Why transformed probabilities need a Jacobian adjustment

Square a random variable and the probability density stretches with it. Here is why naive substitution integrates to 2.0 instead of 1, and how the Jacobian factor puts it back.

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Development

You can pivot your tech career without starting over

Feeling stale in your role? A tech career pivot usually means reusing what you already know rather than deleting it. Four common moves, plus what three people who made the switch had to say about it.

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AI in WordPress, E-commerce Development

RFM analysis for WooCommerce customer segmentation

Reporting plugins bloat the database and still guess at who your best customers are. Here is how I build RFM scores from WooCommerce order data in Pandas, and what the segments are actually good for.

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Core Updates, Development

Why WordPress Core may drop the PHP filter extension

The latest dev chat turned into an argument over whether WordPress Core should require PHP’s filter extension. PHPMailer uses it today. Here is what that costs you on hosts that compiled PHP without it.

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Design, Development

CSS container queries after size: scroll-state and style

Container queries began as a way to check a parent’s width. They now read scroll state, custom property values and anchor flips, which removes a lot of the JavaScript that used to handle sticky headers and tooltips.

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Core Updates, Development

Learning WordPress without burning out

The WordPress ecosystem ships faster than anyone can absorb it. After 14 years I scan most of it and go deep on very little. Here is how I set stopping points so that keeping up does not turn into burnout.

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AI, Development

Why I use GliNER2 for structured data extraction

A client had ten thousand messy biographical records that needed to become a clean knowledge graph. GPT-4o would have done it and cost a fortune, so I used GliNER2 instead: schema-driven extraction that runs on a CPU.

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AI, Development

How I handle covariance shift with IPW

A WooCommerce recommendation engine scored 0.85 AUC in staging and fell apart on launch day because the live audience did not match the training data. Inverse probability weighting is how I got an honest read on what the model was really doing.

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AI, Development

Cyclical feature encoding and the midnight paradox

A client’s hourly sales model lost its accuracy every night at midnight because it read 23:00 and 00:00 as far apart. Sine and cosine encoding puts the hours back on a circle, which is where they belong.

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AI, Development

Distributed computing with Ray, from one core to 64

A client bought a 64-core Threadripper and their script still ran on one core for an hour. Ray brought it down to about two minutes, with less code than the multiprocessing version I tried first.

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