The Technical Side of Growing Your Website’s Audience Right
I had a client come to me last month with a problem that sounded all too familiar. They were spending thousands on a dedicated “growth…
Category: Core Updates
Dealing with the Fallout: Essential WordPress 6.9 Hotfixes
I got a frantic call last week from a client running a high-traffic e-commerce store on a classic theme. They’d just updated to 6.9 because…
Why WordPress 6.9 is a Major Win for Real Developers
A client came to me last month with a project that was honestly a total nightmare. They had this massive custom inventory system—about 60,000 SKUs…
Why the WordPress Changes How We Track Bugs
A few months back, I got a frantic call from a client running a high-volume membership site. They’d just pushed a “minor” update, and suddenly,…
Why Your WordPress Update Strategy Needs a Reality Check
I got a frantic call this morning from a client who’d just hit the “Update” button on WordPress 6.9. Their checkout page was throwing a…
Practical WordPress features every developer should know
I recently looked at a client site that was a total mess. Their previous developer had hard-coded breadcrumbs into a header template using logic that…
Why the WordPress Global Partner Program Matters for You
A few years back, I had a client—a mid-sized hosting company—who decided they wanted to be “everywhere” in the WordPress space. They tasked me with…
A Senior Dev’s WordPress Migration Checklist: Avoiding the Friday Nightmare
I got a call at 9 PM on a Friday from a client whose previous developer had just “finished” a migration. The site was technically…
Why Waiting for WordPress Core Updates is Smart Strategy
I had a client call me last night—panicked. They’d just hit “Update” on their production site the second they saw WordPress 6.9 was live. Five…
Why the WordPress 6.9 Update is a Massive Win for Developers
I had a client last year running a massive editorial site—over fifty authors and a dozen editors. Their feedback loop was a total nightmare. Editors…