Stop Over-Engineering: A WordPress Pragmatist’s Manifesto
Got a call a few weeks back. A new client, frustrated. Their WooCommerce dashboard was timing out constantly. Just loading the main admin screen took…
Category: Development
Don’t Be a Hero: Build on the Right WordPress Foundation
I got a call last week from a new client. Their WooCommerce store was a total mess—orders getting dropped, product pages timing out, the works….
Why Your PHP Error Monitoring is Lying to You
I got a call from a new client last week. They were losing their minds over a WooCommerce site where checkout would sometimes just… fail….
A WordPress AJAX Handler Class That Doesn’t Suck
Got a call from a client running a big WooCommerce store. They had this cool feature where you could add custom text to a product,…
Why the WordPress MVC Pattern Is Usually a Mistake
I just got off a call with a new client. They were at their wit’s end with a “simple” membership plugin another dev built. The…
Why ‘Write More Code’ Is Terrible Advice for Developers
I got a call from a new client. Their WooCommerce checkout page was throwing a fatal error, but only sometimes. A real ghost in the…
Why Clear Variable Naming Is for Professionals
I was digging into a new client’s WooCommerce site last week. They had a custom filtering system for product certifications—think ‘Organic’, ‘Fair Trade’, that kind…
Why Your Custom WooCommerce Emails Look Broken in Gmail
I got a call from a client with a slick WooCommerce shop. Everything was dialed in, but their transactional emails—order confirmations, shipping notices—looked like they…
A WordPress Plugin File Structure That Doesn’t Suck
I took over a project for a new client last month. It was supposed to be a simple job: add a new settings panel to…
Stop Copy-Pasting Code: A Real Guide to WordPress Inheritance
I just got off a call with a new client. He was tearing his hair out over a simple change. His site has about a…