Stop Guessing: How To Measure Feature Impact
I once had a client—a high-volume WooCommerce shop—who was convinced that adding a “Quick Reorder” button on the customer dashboard would skyrocket their repeat sales….
Category: Development
CSS Masonry Layout is Finally Real: Meet grid-lanes
I recently had a client come to me with a classic request: “I want my WooCommerce product gallery to look like Pinterest.” Simple enough, right?…
Why Web Component Architecture Took 30 Years to Arrive
I once took over a massive enterprise WooCommerce site that had been through four different development teams. The CSS file was nearly 30,000 lines long….
Explaining HTML and CSS to My 5-Year Old Niece: A Reality Check
I was sitting at my desk last Tuesday, halfway through a nasty WooCommerce checkout refactor, when my five-year-old niece wandered into the office. I had…
How To Master Smooth Scroll Animations With CSS
I got a ticket last week for a high-end WooCommerce store where the homepage carousel was absolutely tanking their Core Web Vitals. They were using…
How the WordPress 6.9 Release Cycle Impacts Your Production Site
I once had a client call me at 2 AM on a Tuesday, panicking because their checkout page had turned into a white screen of…
Solving WordPress Admin Performance with View Transitions and Speculative Loading
I had a client last month running a high-traffic WooCommerce store—roughly 50k products—and their admin dashboard was a total nightmare. Every time they clicked “Edit…
How to Manage Multiple Client Sites Without the Workflow Headache
I remember a specific Friday night—about 9 PM—when a long-term client called with a “minor emergency.” They needed a custom layout tweak for a seasonal…
Surviving the Proposed 2026 WordPress Major Release Schedule
I once had a client with a massive, high-volume WooCommerce store—around 40k products—who was absolutely terrified of updates. They’d spent years on a custom theme…
Is WordPress Free? The Brutal Truth About Website Costs
I once had a lead—let’s call him Mike—who was genuinely offended by a project estimate I sent over. He spent twenty minutes on Zoom explaining…