If You Build It, They Won’t Come: A Hard Lesson in Developer Marketing
Got a call last week from a sharp developer. Seriously smart guy. He’d built this incredibly detailed WooCommerce extension for managing subscription data exports. The…
Category: Development
Why the WordPress Singleton Pattern Can Burn You
I was digging through a client’s site recently—the kind of project where three different developers had left their mark over five years. Total mess. The…
WordPress 6.9: What’s a Big Deal and What’s Noise?
I got a call from a client this morning. He’d just read the latest news about WordPress 6.9 dropping soon and had the usual questions:…
Adding Schema.org Microdata to Accordion Block FAQs
Had a client come to me last week. Their SEO guy was breathing down their neck because the beautiful new FAQs page, built with the…
Custom WordPress Blocks With AI: A Senior Dev’s Honest Take
I got a ticket from a client the other day. Good client, on a monthly retainer. They wanted a copyright notice in their footer that…
Don’t Just “Fix” WP-Cron. Replace It. Here’s How.
Got a call from a client running a pretty busy WooCommerce store. Their inventory sync with a supplier’s API, which was supposed to run every…
The One Tool I Still Wish Every PHP Project Had
I got a call late one Friday. A frantic client. “The checkout page is just a white screen for some customers!” You know the feeling….
WordPress Error Logging That Doesn’t Suck
A client with a high-traffic WooCommerce shop called me up. They were getting hammered with support tickets about an intermittent “invalid coupon code” error at…
Fixing Plugin Conflicts with the WordPress Decorator Pattern
I got a ticket for a high-traffic WooCommerce site where the client was stuck. They had one plugin for database scaling—a HyperDB-style read/write replica setup—and…
Pragmatic WordPress Development: Why “Perfect” Code Is Sometimes a Mess
I got a frantic message from a new client last week. Their WooCommerce checkout was throwing fatal errors, but only for certain customers. Total nightmare….