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Category: E-commerce Development

Development, E-commerce Development

WooCommerce REST API performance: the 100ms analytics tax

A client’s REST API times kept swinging between 200ms and 400ms on the same call, and the queries were fine. The cost was registering the wc-analytics namespace on every request, which WooCommerce 10.4 now skips.

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Bug Fixing, E-commerce Development

The WooCommerce Store API security patch, and who needs it

A client’s customer opened their account dashboard and saw a stranger’s guest order. It was not the cache. GHSL-2025-129 affects WooCommerce 8.1 through 10.4.2, and Automattic backported the fix across 23 releases.

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Development, E-commerce Development

Generic hosting vs a real WordPress hosting environment

A client moved to a high-end unmanaged VPS and ended up with a six-second WooCommerce store. The specs were never the problem, the server stack was. Notes on what a WordPress hosting environment handles for you that a generic one leaves on your desk.

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Development, E-commerce Development

WooCommerce developer documentation and the cost of guessing

A VAT fix hardcoded into a core file vanished on the next WooCommerce update. Thin docs are how that happens. Includes the hook-based way to add a cart fee, and what the December office hours cover.

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Development, E-commerce Development

WordPress holiday plugins without wrecking your load times

A WooCommerce shop doing 500 orders a day broke at 2 AM under a stack of decoration plugins and a 14-second LCP. Which holiday plugins are worth keeping, and how to limit where their scripts load.

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Development, E-commerce Development

WooCommerce 10.4: what to check before you hit update

A client’s store slowed to a crawl right after someone clicked update to WooCommerce 10.4. Here is what the release actually changes in the REST API, the Store API and the block editor, and which custom code you should review first.

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Development, E-commerce Development

Content that lands clients, not just other developers

A WordPress agency published solid dev tutorials and still landed no clients. The fix was not more SEO, it was writing content around what clients actually struggle with.

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Development, E-commerce Development

Why WordPress open source means you own your site

A client outgrew their all-in-one site builder and hit a wall. Why WordPress open source gives you ownership, portability, and customization a closed platform can’t.

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Development, E-commerce Development

Replacing wc_enqueue_js() for inline WooCommerce scripts

WooCommerce 10.4 deprecates wc_enqueue_js(), which always forced a jQuery dependency. Register and enqueue your script, then add inline JS with wp_add_inline_script() so jQuery only loads when needed.

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Development, E-commerce Development

WordPress website build: when free is not flexible

A client got a free five-page site through a WordPress.com Business plan deal. It works for a simple presence, but the moment you need custom PHP, API integrations, or deeper WooCommerce, you hit the limits of a managed build.

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