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Category: E-commerce Development

Development, E-commerce Development

Specialized data roles beat the generalist stack

Data work is moving away from generalists and toward people who know the domain, whether that is archaeology, renewable energy or sport. I got this wrong once on a solar reporting engine, and the fix was domain logic rather than a better query.

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Development, E-commerce Development

Why MRR lied to me about a WooCommerce search

MRR said a WooCommerce store search was fine while shoppers kept skipping the top result. Here is why binary relevance metrics mislead, and how NDCG and ERR score a result list closer to the way people read one.

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Development, E-commerce Development

Data storytelling means hiding most of the data

I built a client the dashboard they asked for: 24 SQL queries, three tabs, four seconds slower. They stopped opening it after a week. What worked was cutting every metric that would not change a decision, and burying the data dump in an export tab.

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Development, E-commerce Development

Native masonry layout in CSS, no JS library

A photography portfolio was sitting at a 6 second LCP on mobile and a 25KB masonry script was doing it. Native CSS masonry does the same job, with an @supports fallback to columns for the browsers that are not there yet.

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Design, E-commerce Development

UX research impact: what finally moved the board

A $5M WooCommerce store shrugged off a 40% checkout drop-off until I stopped showing percentages and started showing session recordings and validation logs. The board approved the fix in ten minutes.

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Development, E-commerce Development

Why a JavaScript iterator only works once

A client’s WooCommerce sync kept dropping SKUs because the same iterator was read twice. Here is what the iterator protocol actually does, and why an iterable and an iterator are not the same thing.

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Development, E-commerce Development

Your CAPTCHA is blocking customers and letting bots in

A reCAPTCHA v2 install stopped a WooCommerce shop’s registration spam and about 15% of its real conversions with it. Turnstile, magic links and a honeypot field did the job without locking customers out.

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Development, E-commerce Development

How to measure feature impact with the TARS framework

We shipped a Quick Reorder button for a WooCommerce client and the conversion rate never moved. The problem was the metric, not the button. TARS breaks feature success into target audience, adoption, retention and satisfaction.

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Core Updates, E-commerce Development

WooCommerce 10.4: a faster mini cart and a lazier REST API

WooCommerce 10.4 makes the Interactivity API mini cart the default, lazy-loads two REST namespaces, and takes HPOS caching out of experimental. Here is what to test before you update.

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Bug Fixing, Core Updates, E-commerce Development

WooCommerce 10.4.3 fixes a Store API leak and HPOS sync loops

WooCommerce 10.4.3 patches guest order data exposure in the Store API, throttles HPOS sync-on-read during heavy jobs, and restores the cart undo link that 10.4.2 broke.

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