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Category: E-commerce Development

Development, E-commerce Development

How to measure feature impact with the TARS framework

We shipped a Quick Reorder button for a WooCommerce client and the conversion rate never moved. The problem was the metric, not the button. TARS breaks feature success into target audience, adoption, retention and satisfaction.

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Core Updates, E-commerce Development

WooCommerce 10.4: a faster mini cart and a lazier REST API

WooCommerce 10.4 makes the Interactivity API mini cart the default, lazy-loads two REST namespaces, and takes HPOS caching out of experimental. Here is what to test before you update.

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Bug Fixing, Core Updates, E-commerce Development

WooCommerce 10.4.3 fixes a Store API leak and HPOS sync loops

WooCommerce 10.4.3 patches guest order data exposure in the Store API, throttles HPOS sync-on-read during heavy jobs, and restores the cart undo link that 10.4.2 broke.

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Development, E-commerce Development

WooCommerce REST API performance: the 100ms analytics tax

A client’s REST API times kept swinging between 200ms and 400ms on the same call, and the queries were fine. The cost was registering the wc-analytics namespace on every request, which WooCommerce 10.4 now skips.

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Bug Fixing, E-commerce Development

The WooCommerce Store API security patch, and who needs it

A client’s customer opened their account dashboard and saw a stranger’s guest order. It was not the cache. GHSL-2025-129 affects WooCommerce 8.1 through 10.4.2, and Automattic backported the fix across 23 releases.

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Development, E-commerce Development

Generic hosting vs a real WordPress hosting environment

A client moved to a high-end unmanaged VPS and ended up with a six-second WooCommerce store. The specs were never the problem, the server stack was. Notes on what a WordPress hosting environment handles for you that a generic one leaves on your desk.

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Development, E-commerce Development

WooCommerce developer documentation and the cost of guessing

A VAT fix hardcoded into a core file vanished on the next WooCommerce update. Thin docs are how that happens. Includes the hook-based way to add a cart fee, and what the December office hours cover.

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Development, E-commerce Development

WordPress holiday plugins without wrecking your load times

A WooCommerce shop doing 500 orders a day broke at 2 AM under a stack of decoration plugins and a 14-second LCP. Which holiday plugins are worth keeping, and how to limit where their scripts load.

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Development, E-commerce Development

WooCommerce 10.4: what to check before you hit update

A client’s store slowed to a crawl right after someone clicked update to WooCommerce 10.4. Here is what the release actually changes in the REST API, the Store API and the block editor, and which custom code you should review first.

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Development, E-commerce Development

Content that lands clients, not just other developers

A WordPress agency published solid dev tutorials and still landed no clients. The fix was not more SEO, it was writing content around what clients actually struggle with.

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