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Category: E-commerce Development

Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries by 51%

WooCommerce 10.7 drops an HPOS order request from 271 queries to 132, gives the Fulfillments API typed PHP methods, and hardens the REST API against XSS and CSRF. It also runs a database update, so stage it before you ship.

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Development, E-commerce Development

What a p-value actually means for your A/B tests

A p-value is closer to a weirdness score than a probability that you are right. Here is how to read one, why the 0.05 threshold is arbitrary, and how to sanity-check sample size before you act on an A/B test.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries roughly in half

WooCommerce 10.7 drops HPOS order REST queries from 271 to 132, ships a beta Order Fulfillments API with typed methods, caches the Store API Last-Modified timestamp, and stops sanitization from eating % signs in gateway passwords.

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Development, E-commerce Development

Data modeling: why your analytics reports are slow and wrong

Why analytics reports come back slow and wrong, and why the fix is structural: the three modeling stages, the move from write-optimized OLTP like WooCommerce to read-optimized OLAP, the star schema, and SCD Type 2.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS queries, adds Fulfillment API

WooCommerce 10.7 is mostly a performance release: the /wc/v4/orders endpoint drops from 271 queries to 132 and checkout loses about 15% of its SQL. It also ships a Fulfillment API beta and moves the Fulfillments namespace, which breaks old use statements.

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AI, AI in WordPress, Development, E-commerce Development

AI in WooCommerce workflows: the missing piece is context

AI tools guess at your store because they cannot see it. MCP gives them real context: your files, your data, your WP-CLI. We talk it through at WooCommerce office hours on April 15, 2026, on Slack.

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Core Updates, Development, E-commerce Development

Why WooCommerce PayPal Payments v4.0.0 sent all those emails

Updating WooCommerce PayPal Payments to v4.0.0 sent a lot of store owners a pile of “payment gateway enabled” emails. Nobody was hacked: the update split hidden Alternative Payment Methods into separate gateways. Here is what changed and what to check in your settings.

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Design, Development, E-commerce Development

Why your site search sends users to Google

WordPress site search punishes users for not guessing your exact wording. Here is how I fix it: a synonym map through the posts_search filter, a controlled vocabulary for metadata, and a four-step audit of zero-result queries.

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AI, Development, E-commerce Development

Two-stage hurdle models for zero-inflated WooCommerce data

Zero-heavy data breaks a single regression, and the +1 log-transform hack does not save it. How I split CLV prediction into a hurdle classifier and an amount regression, with the two mistakes that bite in production.

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Development, E-commerce Development

Why your A/B test winners are usually noise

Peeking at results, skipping the power calculation and tracking twenty metrics turn most A/B tests into noise. Here is the pre-test protocol I use on WordPress and WooCommerce sites, plus the short checklist I run before starting a test.

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