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Category: E-commerce Development

Development, E-commerce Development

Causal inference in business: match rigor to the stakes

Academic causal inference stalls in applied work. Decision gravity is the fix: constructive decisions can live with an associative read, final ones cannot, and collider bias is what catches the people who guess wrong.

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Development, E-commerce Development

A practical data strategy for bloated WordPress databases

WordPress data usually rots instead of crashing: postmeta grows, queries slow down, and reports stop matching reality. Ahmad Wael covers when to leave the core schema, how custom tables change your query times, and who has to own the data definitions.

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Development, E-commerce Development

Measuring campaign impact with propensity score matching

Raw correlation makes campaigns look better than they were. Ahmad Wael walks through propensity score matching in Python: logistic regression for the scores, nearest neighbors for the pairs, and what happens to that 13% lift once selection bias is out of the way.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries by 51%

WooCommerce 10.7 drops an HPOS order request from 271 queries to 132, gives the Fulfillments API typed PHP methods, and hardens the REST API against XSS and CSRF. It also runs a database update, so stage it before you ship.

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Development, E-commerce Development

What a p-value actually means for your A/B tests

A p-value is closer to a weirdness score than a probability that you are right. Here is how to read one, why the 0.05 threshold is arbitrary, and how to sanity-check sample size before you act on an A/B test.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS order queries roughly in half

WooCommerce 10.7 drops HPOS order REST queries from 271 to 132, ships a beta Order Fulfillments API with typed methods, caches the Store API Last-Modified timestamp, and stops sanitization from eating % signs in gateway passwords.

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Development, E-commerce Development

Data modeling: why your analytics reports are slow and wrong

Why analytics reports come back slow and wrong, and why the fix is structural: the three modeling stages, the move from write-optimized OLTP like WooCommerce to read-optimized OLAP, the star schema, and SCD Type 2.

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Core Updates, Development, E-commerce Development

WooCommerce 10.7 cuts HPOS queries, adds Fulfillment API

WooCommerce 10.7 is mostly a performance release: the /wc/v4/orders endpoint drops from 271 queries to 132 and checkout loses about 15% of its SQL. It also ships a Fulfillment API beta and moves the Fulfillments namespace, which breaks old use statements.

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AI, AI in WordPress, Development, E-commerce Development

AI in WooCommerce workflows: the missing piece is context

AI tools guess at your store because they cannot see it. MCP gives them real context: your files, your data, your WP-CLI. We talk it through at WooCommerce office hours on April 15, 2026, on Slack.

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Core Updates, Development, E-commerce Development

Why WooCommerce PayPal Payments v4.0.0 sent all those emails

Updating WooCommerce PayPal Payments to v4.0.0 sent a lot of store owners a pile of “payment gateway enabled” emails. Nobody was hacked: the update split hidden Alternative Payment Methods into separate gateways. Here is what changed and what to check in your settings.

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