WordPress Development Insights from the Trenches

I’m Ahmad Wael, a WordPress developer with 15+ years of experience building complex WooCommerce stores, custom plugins, and AI-powered solutions for clients worldwide. This blog shares real-world lessons from actual projects—not theoretical tutorials.

You’ll find in-depth guides on WordPress AI integration, WooCommerce optimization, plugin architecture, PHP best practices, and modern development workflows. Every article comes from solving actual client problems, with code examples you can use immediately.

Whether you’re integrating AI agents into WordPress, managing technical debt in legacy codebases, or building scalable WooCommerce solutions, these insights will save you hours of debugging and research.

Why Covariate Balance Doesn’t Define Experiment Validity

Stop obsessing over perfect covariate balance in your experiments. In this post, senior developer Ahmad Wael explains why randomization is the true key to validity, even when cohorts don’t look identical. Learn the technical reasons behind covariate imbalance and how to implement fast, valid randomization in your WordPress backend.

Data Science as Engineering: Foundations and Identity

Data science is facing an identity crisis. By shifting toward an engineering-first mindset, we move from theoretical “science projects” to robust, maintainable production systems. Learn why treating Data Science as Engineering is essential for modern software development, featuring practical WordPress implementation strategies and senior-level insights.