Breaking the Grayscale: Custom WordPress UI Beyond Templates
I recently had a client come to me with a high-end WooCommerce shop—bespoke furniture, very expensive stuff—and the site looked… well, it looked like every…
I recently had a client come to me with a high-end WooCommerce shop—bespoke furniture, very expensive stuff—and the site looked… well, it looked like every…
Stop fighting your developers. A sustainable design system culture isn’t about better documentation or strict linting; it’s about aligning team assumptions with technical reality. Learn how Ahmad Wael transformed a failed $50k design system by shifting from enforcement to integration, making the right design choices the easiest path for the dev team.
Stop patching your code and start understanding your users. Senior dev Ahmad Wael shares why Accessible UX Research is the secret to fixing broken products and avoiding technical debt. Learn why Michele A. Williams’ new book is a must-read for any pragmatist developer looking to build truly inclusive, high-performing WordPress sites.
Stop using JavaScript for problems that CSS has already solved. Senior dev Ahmad Wael breaks down modern CSS features like @scope, field-sizing, and invoker commands that are now baseline. Learn why deleting code is the best way to improve site performance and reduce technical debt in 2025.
I had a client last week who wanted a specific “pop” on their landing page. They were launching a toon-themed product line and wanted the…
I recently had a client—a high-end boutique owner—who was absolutely obsessed with typography. We’re talking “pixel-perfect” in the most literal sense. They sent me a…
I had a client a while back with a massive content library—something like 15,000 articles spanning over a decade. Their editorial team was brilliant, but…
Just last month, a client of ours came in, completely baffled. Their long-standing, high-traffic WordPress site, which usually pulled in steady numbers, had just taken…
I recently sat down with a client whose WooCommerce site was practically wheezing. Every time a user hovered over a product gallery or tried to…
I remember a client project about three years ago where the designer insisted on a hero headline that hit the container edges perfectly on every…