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Author: Ahmad Wael

I'm a WordPress and WooCommerce developer with 15+ years of experience building custom e-commerce solutions and plugins. I specialize in PHP development, following WordPress coding standards to deliver clean, maintainable code. Currently, I'm exploring AI and e-commerce by building multi-agent systems and SaaS products that integrate technologies like Google Gemini API with WordPress platforms, approaching every project with a commitment to performance, security, and exceptional user experience.
Development, Front-end

How to split text into letters without breaking screen readers

CSS still has no :nth-letter selector, so letter-by-letter text effects mean splitting a header into spans, which screen readers then read out one letter at a time. Here is the ARIA markup and the PHP helper that avoid that.

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Development, Front-end

Fixing link underline alignment with text-decoration-inset

A client kept flagging link underlines that ran a couple of pixels past the letters. The CSS property text-decoration-inset clips them without pseudo-element hacks, and it animates on hover. Firefox only for now.

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Core Updates, Development

Faster editorial search with the WordPress REST API

A client with 15,000 archived articles lost hours a week to slow front-end search. The fix was the REST API plus the _fields parameter, queried from a local tool rather than a browser tab.

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Development, Front-end

Overlapping CSS avatars that respond to their container

A Meet the Team row of overlapping avatars broke every time the client added a person. Here is the CSS that works out the negative margin itself, using sibling-count() and container query units.

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Development, Front-end

Modern CSS architecture over a heavy JavaScript library

A JavaScript library added for smooth page transitions hijacked every internal link on a WooCommerce store. Pulling it out and using View Transitions, namespaced classes and accessibility tokens fixed more than it broke.

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Development, E-commerce Development

Your CAPTCHA is blocking customers and letting bots in

A reCAPTCHA v2 install stopped a WooCommerce shop’s registration spam and about 15% of its real conversions with it. Turnstile, magic links and a honeypot field did the job without locking customers out.

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AI in WordPress, Development

AI Overviews are cutting your WordPress traffic

A client’s organic traffic fell off a cliff and nothing on their site was broken. Google had started answering the queries itself. Here is what I checked, and where the real work sits in a WordPress build.

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Core Updates, Development

Modern CSS can replace most of your UI JavaScript

A WooCommerce site was choking on jQuery and Intersection Observers just to run a hover gallery and a filter menu. CSS Wrapped 2025 covers the native features that made most of that script unnecessary.

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Development, Gutenberg

CSS text-grow fits headline text without JavaScript

I once wrote 60 lines of ResizeObserver JavaScript so one hero headline would fill its container. Chrome Canary is prototyping text-grow and text-shrink, which do the same job in CSS, with one accessibility catch.

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Development, E-commerce Development

How to measure feature impact with the TARS framework

We shipped a Quick Reorder button for a WooCommerce client and the conversion rate never moved. The problem was the metric, not the button. TARS breaks feature success into target audience, adoption, retention and satisfaction.

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